Cindy Rose becomes CEO at WPP: an intrapreneur with Microsoft DNA

Cindy Rose, former Microsoft leader, will take over as CEO of WPP starting September 2025. An intrapreneur profile bringing digital transformation to advertising.

The global advertising group WPP has officially announced the appointment of Cindy Rose as CEO, effective September 1, 2025. Rose will succeed Mark Read and will lead the company from a global position, operating out of both London and New York.

This move comes at a critical time for WPP, which is facing stagnant revenues and increasing competition from technology firms. Rose, known for her clear and efficient style, has a clear mission: to accelerate the group’s digital transformation and improve operational agility.

Intrapreneur Profile:
Cindy Rose is an intrapreneur with an outstanding career in technology. She led Microsoft UK and Global Enterprise operations after holding key positions at Vodafone and Disney. She is recognized for implementing large-scale digital solutions and for a collaborative, results-driven leadership style.